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PepsiCo India & Airtel double down on innovative partnership

Kolkata, Sept 6 (UNI): Following the massive success of their innovative offering last year, PepsiCo India and Bharti Airtel are doubling down on their partnership to unlock a world-class digital experience with packs of Lay’s, Kurkure, Uncle Chipps and Doritos.

The relevance of data is taking a new shape with content consumption at an all-time high. As per Airtel’s results for quarter ended June 2021, the average monthly data consumption per customer has grown to 18.93 GB from 16.65 GB over the same period last year.

In addition to the rise in consumption of data, in-home snack consumption has also strengthened as a consumer trait in the last one year. As people spend more time at home with their families and friends and make their homes a space for celebrations, experiences, and memories, they regularly stock-up their loved food and beverage brands.

A similar finding came to light during PepsiCo India’s internal research that suggested how in-home snack consumption has increased manifold and consumers were looking for larger pack sizes of their favourite snacks.

Keeping this in mind, for the upcoming festive season, PepsiCo India and Airtel are providing customers complimentary 2GB data with select packs of Lay’s, Kurkure, Uncle Chipps and Doritos.

Anshul Khanna, Senior Director, Marketing – Foods, PepsiCo India, said, “As internet and digital connectivity continues to accelerate across both urban and rural India, data consumption has propelled like never before. Concurrently, in the context of the pandemic, people are also looking to celebrate occasions at home and create moments of joy with their friends and family accompanied by their favourite snacks”

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