Asian Paints opens ‘Beautiful Homes’ showroom in city

Shillong, June 24:  India’s largest paint and décor company, Asian Paints launched its first premium ‘Beautiful Homes’, a multi-category décor showroom in Shillong.

Located at Luckier Road, the new Asian Paints Beautiful Homes store is set to offer a unique and immersive shopping experience with technological trends that will enhance customer service and experiences at the store. The state-of-the-art store was inaugurated by Amit Syngle, Managing Director & CEO, Asian Paints on June 23.


The store displays products across multiple categories for residential as well as commercial spaces.

Spread across a 4200 sq. ft., the Beautiful Homes store in Shillong is a one-stop-shop that offers comprehensive solutions to consumers displaying a diverse range of products across all home categories – Paints, Bath, Fabrics, Rugs, Modular Kitchen, Furniture, Beddings and more. The showroom showcases the latest acquisitions and partnerships by the paint and décor giant. Visitors can explore the exquisite decorative lighting collection from White Teak, the wide range of Weatherseal’s UPVC windows and doors system and immerse themselves in the premium collection of carpets put together in collaboration with Jaipur rugs.

Adopting a ‘Phygital’ (physical + digital) experience, the store is designed to aid customers in making sound and quick decisions to suit their home decor needs. It helps customers visualize their spaces, thus enabling them to select the right décor and design before making a purchase decision. The Beautiful Homes store also offers expert consultations to provide comprehensive end-to-end design solutions.

Shillong is a growing location on home décor and furnishings. The market has demonstrated a growing demand for decorative products and an increased interest in comprehensive end-to-end design solutions. Customers here also seek unconventional and new products, designs, supplies, and ideas for their homes under one roof. Sensing this need, Asian Paints launched their first Beautiful Homes store in the city, bringing its deep understanding in interior and exterior décor to the people of the city.

Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s second largest paint company, with a consolidated turnover of Rs 34,489 crore. Asian Paints operates in 15 countries and has 27 paint manufacturing facilities in the world, servicing consumers in over 60 countries.

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