Guwahati, Jan 21: The North East, with nearly 16% growth in direct selling, is poised to fly higher as all eight sister states registered a jump in sales, adding Rs 255 crore from the previous year to cross Rs 1,854 crore in 2022-23, the Indian Direct Selling Association (IDSA) said at the 2nd Northeast Direct Selling Conference and Expo organised here on Tuesday.
Meghalaya has contributed Rs 19 crore of the Rs 845 crore by seven states, excluding Assam.
The region, which accounts for 8.7% of the Rs 21,282 crore national turnover of the direct selling industry (DSI), provides self-income opportunities to over 4.2 lakh direct sellers, IDSA said. It added that Assam, being the 9th largest direct selling market in the country, rules the roost with Rs 1,009 crore in sales.
The other states contribute — Nagaland Rs 227 crore, Mizoram Rs 156 crore, Arunachal Pradesh Rs 78 crore, Tripura Rs 72 crore and Sikkim Rs 5 crore.
Notable growth rates were seen in Mizoram (31%), Sikkim (25%), Nagaland (22.7%), and Manipur (20%). The industry contributes around Rs 300 crore annually to the exchequer of northeastern states, reinforcing its role in the region’s development, the IDSA highlighted.
