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Style, grooming, and glamour takes centre stage at Set Wet Mega Mister North East 2024

Shillong  Feb 23: Set Wet, the men’s grooming brand from the house of Marico, has collaborated with Mega Entertainment for the 13th edition of Mega Mister North East. This coveted pageant now titled the ‘Set Wet Mega Mister North East 2024’, aims to build a deeper connect with the vibrant people of the Northeastern part of India.


The people of the Northeast are known for their evolved fashion and hairstyling sense. Through Set Wet’s strategic association with Mega Mister North East as the pageant title sponsor, the brand aims to showcase its strong expertise in male grooming and emphasize the importance of grooming in setting one’s vibe.

The wide popularity of Set Wet among the youth of Northeast has further strengthened the pageant’s outreach and engagement in the region this year. The pageant is being promoted through dynamic channels, including social media, local TV, and radio channels, ensuring widespread visibility, engagement, and participation. For the first time ever, the pageant has extended its promotional footprint across 20 college campuses in key locations such as Guwahati, Dimapur, Agartala, Shillong, Kohima, and Gangtok, set up Set Wet kiosks as well as hair styling booths at select colleges and reached ~9000 students with Set Wet Hair Styling Gel samples. With this the pageant has seen a ~30% growth in audition participation over last year.

Speaking about this strategic partnership, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, stated, “As a leader in the hair styling category, Set Wet leads hair styling conversations among the youth of India. Set Wet Mega Mister North East 2024 marks an exciting milestone in the brand’s journey. Rooted in the core message of #ApniHairStyleHiApniVibeHai this collaboration is aimed at building a deeper connect with and elevating the grooming experience of the Gen Z in the Northeast. We look forward to shaping a new era of hairstyling in the Northeastern part of India.”

Abhijeet Singha, Founder of Mega Entertainment stated, “We are thrilled to have Set Wet as our strategic partner for Mega Mister North East 2024. The unique blend of Set Wet’s grooming expertise and Mega Entertainment’s vision for redefining pageantry ensures that Mega Mister North East 2024 becomes a platform where style, individuality, and grooming excellence converge seamlessly. Together, we aim to elevate the standards of style in the Northeast and set new benchmarks in the world of men’s grooming and hairstyling routine”.

In the grand finale, the top 3 winners of Set Wet Mega Mister North East 2024 will each be awarded a prize package of Rs. 50,000, complimented by an exciting grooming kit provided by Set Wet, offering a complete solution for their hairstyling needs. Additionally, they will have the coveted opportunity to become Set Wet brand ambassadors for the Northeast market.

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