Shillong, Dec 12: The first 1.5 MT consignment of Khasi Mandarin from Meghalaya has made its entrance into Dubai on Monday and is now showcased at the LuLu Hypermarket locations in Al Qusais and Al Barsha. This significant milestone marks a momentous step in promoting the unique flavours of Khasi Mandarin to the discerning consumers of the United Arab Emirates.
The GI tagged consignment, originating from Ri Bhoi, East Garo Hills, and South Garo Hills, represents the rich agricultural diversity of Meghalaya. The journey from the pristine hills of Meghalaya to the shelves of LuLu Hypermarkets in Dubai underscores the commitment to bringing exceptional produce to global markets.
Dr. Sudhanshu, Secretary of the Agricultural and Processed Food Products Export Development Authority (APEDA), graced the occasion with his presence. During his visit to the store, he observed the exquisite display of Khasi Mandarin and commended the efforts undertaken to showcase the immense potential of the citrus fruit to the discerning buyers of the UAE.
Earlier, the consignment was flagged off by Agriculture Minister Ampareen Lyngdoh in Upper Shillong.
The ceremony was also graced by local MLA Ronnie V Lyngdoh and others.
The event, attended by representatives from Apeda and the LuLu group, highlighted the collaborative efforts to boost agricultural exports. Isawanda Laloo, Secretary, Agriculture & Farmers Welfare delivered the opening speech, setting the tone for an occasion that celebrated the achievements of the farming community.
In her address, Ampareen emphasized the government’s commitment to supporting farmers.
The flag off ceremony marks a significant milestone in promoting the agricultural products of the region on a global stage.
