ICICI Prudential launches new long-term savings product

Shillong, Dec 13: ICICI Prudential Life Insurance has launched a new participating savings product, ‘ICICI Pru Sukh Samruddhi,’ which provides customers with dual benefits of guaranteed benefits and growth potential in the form of bonuses.

Besides, the life cover continues for the entire duration of the policy, including the income period, providing financial security to the family.


This product also provides a higher maturity benefit to women customers to encourage them to embark on their saving journey and achieve financial independence. To address the varied financial needs of customers, this long-term saving product has been made available in two variants – Income and Lump sum.

The innovative feature of ‘Savings Wallet’ allows customers to accumulate and grow income, instead of taking it as payment. This accumulated corpus can be withdrawn from the ‘Savings Wallet’ in part or in full at any time during the policy term. This feature can enable customers to meet their changing financial needs as per their lifestage.

The unique ‘Save the Date’ feature enables customers to start receiving income on a date of their choice. Customers can choose to receive income on special dates such as marriage anniversary, spouse’s birthday, etc., thereby making them memorable.

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