Shillong, Dec 15: ZestFest, a celebration dedicated to the flavours and cultural significance of the Khasi Mandarin orange of Meghalaya began on December 14 in Bengaluru.
The event will conclude on December 17.
The initiative aims to showcase the rich heritage and zestful traditions associated with the Khasi Mandarin orange from Meghalaya.
The event is being held in Bengaluru across different malls located in the city Lulu Mall, Bangalore, Forum Mall, Kanakpura and Lal Bagh Botanical Garden, to celebrate and showcase the flavours and cultural richness of Meghalaya’s Khasi Mandarin oranges, bringing together local farmers, business houses, and communities. The event witnessed the presence of the Minister of Department of Agriculture and Farmers’ Welfare, Government of Meghalaya, Mazel Ampareen Lyngdoh who graced the event as special guest.
Highlighting Meghalaya’s rich agricultural heritage, ZestFest showcases the succulent Khasi Mandarin oranges, renowned for their unparalleled flavour and vibrant zest. The festival aims to showcase the exceptional quality and distinctive taste of these locally grown oranges, emphasizing the region’s commitment to sustainable agriculture and culinary excellence.
On December 12, the Directorate of Horticulture, Government of Meghalaya, and the Meghalaya State Agricultural Marketing board in a momentous ceremony, flagged off 20 metric tons of GI- tagged Khasi Mandarin to Dubai marking a significant milestone for Meghalaya’s rich agricultural diversity.
In addition to the culinary extravaganza, ZestFest will offer a cultural immersion into the world of Khasi Mandarin oranges, including a display of a wide variety of fresh produce with a focus on Khasi Mandarin oranges and related products. Visitors can enjoy traditional music and dance performances, witness live demonstrations of orange harvesting techniques, and explore the unique cultural showcase inspired by the citrus fruit. ZestFest is not just a celebration of Khasi Mandarin oranges but a tribute to the hardworking farmers and the rich agricultural landscape of Meghalaya. It beautifully encapsulates the essence of community, agriculture, and celebration. It recognizes and applauds the dedication of local farmers.
It not only promotes Meghalaya’s agricultural heritage but also boosts tourism, and economy, providing a platform for local businesses to thrive.
