Seagram’s 100 Pipers first scotch brand in India to cross 1 m sales mark

Shillong, Oct 19: Seagram’s 100 Pipers, the largest selling Scotch whisky in India, continues to achieve bigger milestones and set new benchmarks in the industry by becoming the first and only scotch brand in the country to cross a million cases-mark in annual sales.

Adding to this success streak, the brand’s premium variant ‘100 Pipers Blended Scotch, Aged 12 years’ crossed 100,000 cases in annual sales for the first time since its launch in 2012.


Asserting its dominance in the scotch whisky market, the brand had recently launched a new variant ‘100 Pipers Blended Malt Scotch, Aged 8 Years’. This is the first and only ‘100% Malt’ scotch offering in the Standard Scotch category – a game changing innovation by 100 Pipers.

Commenting on the multiple achievements, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “100 Pipers continues to shape the Indian Scotch segment and set new records. This is driven by its increased popularity among the younger, aspirational consumers who are resonating strongly with the brand’s purpose-led initiatives due to their uniqueness, authenticity and credibility.”

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