amitsaraf
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Sunday Monitor
How to target brand switching?
SARAFNAMA How does one target the brand switching segment especially in low-involvement products? What are the primary agents which influence…
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Sunday Monitor
Teaching for tomorrow
SARAFNAMA From the day we arrive on the planet/And blinking, step into the sun/There’s more to be seen than can…
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Sunday Monitor
Random thoughts
SARAFNAMA What is life all about? Is it about acquiring or is it about releasing? Is it about movement or…
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Sunday Monitor
The Globally Responsible Student
SARAFNAMA We need new and radical definitions of conventionally taught knowledge and consequent development of wisdom. What is relevant to…
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Sunday Monitor
My experiments with ‘Setting’
SARAFNAMA From my window I could see the rickshaw puller whose wrinkled face boasted of the numerous years spent ferrying…
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