Shillong, Nov 4: Tasva,Indian menswear brand by Aditya Birla Fashion and Retail Limited in collaboration with celebrated designer Tarun Tahiliani, has announced the launch of its much-anticipated Autumn-Winter 2024 Wedding Collection, now available online at the Tasva website. This exquisite collection captures the essence of contemporary elegance while honouring traditional Indian artistry, specifically designed for the modern Indian groom.
A statement in this regard said that the AW’24 Wedding Collection draws inspiration from Romanesque architecture, Baroque opulence, and abstract art. It showcases intricate Shikargah and Phulkari motifs, adorned with Aari work, zardozi embroidery, mirror detailing, and pearl embellishments, reflecting India’s rich heritage through a modern lens. With refined silhouettes and a sophisticated color palette, the collection offers options ranging from soft pastels like ivory, gold, lilac, salmon, and jade for wedding ceremonies to deep jewel tones ideal for cocktail and mehendi events.
In addition to the wedding collection, Tasva presents an extensive selection of elegant Indian menswear, including kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, and aligarhis, customers can also explore a curated assortment of accessories, such as safas, brooches, pocket squares, shawls, stoles, mojaris, and dinner jackets. Each piece embodies Tasva’s hallmark of impeccable craftsmanship, featuring sleek lines, asymmetrical cuts, and avant-garde embellishments that elevate ethnic fashion.
Sharing his thoughts on the new collection, Tarun Tahiliani, Chief Design Officer at Tasva, said, “The great indian wedding culminates in the actual ceremony, and the heart of this is the groom. The modern groom comes with joy, modernity, and individuality. My vision blends traditional craftsmanship with contemporary tailoring, ease, and comfort for a modem lifestyle, which allows young men today to express their unique narrative through refined silhouettes and artistry that they’ve become accustomed to while wearing Western clothes. You want Indian clothing to be supremely comfortable. Each piece is not just clothing to be endured; it is something worn for the most important days; it’s a statement of one’s self, crafted for a significant moment, and we know that the answer is Tasva.”
Commenting on the launch, Ashish Mukul, Brand Head at Tasva, remarked, “As a brand, our goal at Tasva has always been to make designer Indian wear accessible to more customers. With our AW 24 Wedding Collection, we’re thrilled to offer modern grooms a stylish blend of tradition and contemporary flair We are a brand for new-age men who are looking for sophistication and elegance in their occasion wear, and our talented store stylists are always at hand to help each of them look their best.”
This new collection is a perfect blend of tradition and modernity, designed to make every groom feel confident and stylish on his special day. Visit the Tasva website at www.tasva.com to explore the stunning AW 24 Wedding Collection and elevate your wedding wardrobe, the statement said.
