Shillong, June 23: India Yamaha Motor has started its first Blue Square premium outlet in the city.
Launched under the banner of ‘Frank Yamaha’, the 3S Facility offers end-to-end sales, service, and spares support. The concept-driven showroom is spread across 1,325 sqft and embeds Yamaha’s racing DNA of excitement, style and sportiness.
Yamaha’s ‘Blue Square’ showrooms are designed to offer a sense of community, creating a space for customers to connect with the ethos of the brand. “The Northeast market is extremely important for Yamaha and these premium outlets will pave the way in building a stronger retail network in the region. Through the Blue Square showrooms, we want every customer to attain a sense of belonging to Yamaha’s rich heritage in international motorsports,” said chairman Eishin Chihana.
