Shillong, Aug 4: Strengthening its presence across India, Bengaluru-headquartered alco-bev and lifestyle company Blisswater Industries (House of Blisswater) has entered the North East market with its launch in Meghalaya. Through its partnership with M/S Pakyntein & Son’s, the company is bringing Yaksha Whisky and the Salty Nerd Vodka range to consumers across the state.
The launch marks Blisswater Industries’ first presence in North East India, reinforcing the company’s commitment to taking premium, homegrown Indian spirits to emerging markets across the country.
A statement issued here said with its evolving consumer preferences, vibrant hospitality sector, and increasing demand for premium experiences, Meghalaya serves as a strategic gateway for the brand’s expansion in the region.
Consumers in Meghalaya can now experience Yaksha whisky along with the salty Nerd Vodka portfolio, including Classic, Imperial Salted Caramel, Woke Mint, and Cola variants, offering a diverse range of premium spirits crafted for different tastes and occasions.
