Sonu Sood launches COVREG to vaccinate rural populace

Mumbai, June 25 (UNI): Bollywood actor Sonu Sood on Friday launched his new initiative, COVREG, which aims to create the world’s biggest volunteer programme for Covid vaccination registration in Rural India.

The initiative, powered by rural fintech leader Spice Money, will take onboard volunteers through its website Once the volunteers register for the initiative, they will be provided with an app to help with vaccine registrations for approximately 95 crore Indian rural population, comprising over 65% of the total Indian population.


Spice Money will provide the technological expertise for building the app. Currently, Spice Money provides a redirection to the CoWin platform through its Adhikari app and web portal that has been utilised by more than 2 lakh Adhikaris based in Rural India to help register their customers for covid vaccination.

COVREG has been authorised by the Ministry of Health as Application Service Provider (ASP), with protected CoWIN APIs. This will be the first ASP-enabled B2B app that allows for an assisted model in Covid vaccination registration in rural India.

The rural population of India continues to struggle due to low digital literacy and thus is unable to fully benefit from the digital self-registration services offered to them for vaccination. COVREG will address the challenges regarding lack of digital literacy, infrastructure and accessibility in rural areas.

COVREG volunteers will also work towards eliminating vaccine hesitancy by educating the beneficiaries and busting common myths around it. The volunteers will register rural citizens and book slots for both the doses of vaccination, will follow up to ensure they reach the vaccination centres and will also provide certification post the vaccination.

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