State signs MOU with Lulu Group to promote products abroad

Shillong, Nov 3: The Agriculture Marketing Board of Meghalaya has entered into a Memorandum of Understanding (MoU) with the Lulu Group, under the auspices of Apeda and the Ministry of Agriculture and Farmers’ Welfare, to establish a strategic partnership for mutual growth and the promotion of agricultural products from Meghalaya in the GCC countries.

The state government has collaborated with various government agencies and international players such as Apeda and the Lulu Group over the past years to enhance the marketability farmers’ produce in the international arena.


The state has  achieved notable success in marketing the Geographical Indication tagged Meghalaya Khasi Mandarin and Kew Pineapple in the Gulf Market. Furthermore, the State Government has also successfully shipped its Lakadong turmeric and ginger to the European market.

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