North East

NF Rly showcasing local products for promotion & marketing

Siliguri, May 1 (UNI): Unique of its kind, the Northeast Frontier Railway has launched the ‘One Station 1 Product’ scheme across its five divisions as part of the Government of India’s policy under “Atma Nirbhar Bharat,” for promotion and marketing their rich cultural heritage of a particular area of the state.

Under the scheme, a stall featuring local Assamese Gamocha has been set up at the Guwahati station of the Lumding division to showcase and promote the rich cultural heritage of Assam.


Similarly, at Alipurduar junction station in West Bengal, locally produced attractive Jute and Timber Artefacts are being promoted. World-famous Darjeeling Tea (which is a GI tagged product), enriched with its special aroma, is being promoted at Darjeeling station of Katihar division.

At Naharlagun station of Rangiya division, traditional Headgear, local “Gale” worn by tribal women, tribal men’s jacket are kept to showcase the glimpse of traditional costume of Arunachal Pradesh. Famous Assam Tea is kept at the New Tinsukia station of the Tinsukia division to promote the delicate variety of this flavoured product.

The concept of the ‘One Station 1 Product’ policy was announced this year in the Union budget. The policy aims to promote a local product from each stop of the Indian Railways by making the railway station of that area a promotional and sales hub for the product. In this initiative, the Railways would provide infrastructure and other assistance for the sale of the products at the station to encourage local artisans to promote indigenous products and crafts.

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